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Online advertising
can support your promotional efforts to build brand awareness,
much like traditional advertising. Online advertising can
also create direct responses that drive traffic to your
web site for information requests and e-commerce. Online
advertising can be geographically targeted to increase click-through
rates and overall campaign results.
There are two main options for online
advertising. There are pop-up or -under ads and banner advertisements.
Pop-up or -under ads are browser windows that open either
on top of the web page that's being viewed or underneath
the web page. Pop-under ads are effective at creating responses
and allow you to display a complete web page. A banner ad
is either a static or animated image embedded into a web
page. Standard banner ads are displayed at the top of web
pages, but there are also options for advertisements on
the left, right, and bottom of pages. Banner ads can come
in various animated forms and multiple display options.
Liquid Media Communications can work with
you to coordinate your media buy, create your advertising
message, design the creative and track and evaluate your
results.
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